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FRÍ HEIMSENDING

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ELEGANCE IN PURE SILK

THE STYLE

DESIGN THAT ADAPTS TO THE OCCASION

The style is characterized by clean lines, flowing shapes and thoughtful simplicity. Each garment is designed with an emphasis on a balance between softness and clarity - where the silk is allowed to enjoy movement and light. The result is a timeless, quiet luxury based on quality, precision and sophistication.

THE MATERIAL

NATURAL MATERIALS

We focus on working only with the most natural materials possible, combining environmental responsibility with true luxury. By choosing raw materials that originate from nature, we ensure that they can also return to it, with the least possible impact on the environment.

Our first product line features 100% pure Mulberry silk.

We focus on working with specialized and certified partners. The production of the clothing and silk takes place in the same city, so the carbon footprint is as small as possible.

We choose quality over quantity.

More about silk

Silhouettes

RELAXING FORM

The design is based on a balance between relaxed softness and refined elegance. The silhouettes are clean, timeless and effortless, where simplicity is enjoyed and luxury is revealed in a serene approach.

Every detail, from the cut to the finish, reflects our commitment to quality, precision and comfort. The goal is to create garments that fit beautifully and stand the test of time, both in use and appearance.

WHAT IS SILK?

If you want to know more about silk or the difference between Silk vs. Satin, check out our blog by clicking the button below.

READ MORE

CONTACT US

CREDIT LIST

Fashion video

Shot by; Steve Wall, Dancer; Kristín Marja Ómarsdóttir, Creative director/editor; Sóley Jóhannsdóttir, Music; Hyperlandia by Deadmau5 & Foster the people

Photographs

Photographer; Berglind Jóhannsdóttir, Model; Ingunn Sigurpálsdóttir, Stylist; Guðrún Tara Birnudóttir